VP, North American Agriculture Sales

July 25, 2024
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Topcon Positioning Group is headquartered in Livermore, California, USA (topconpositioning.com).

We design, manufacture and distribute productivity tools for developing a brighter future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to construction, geopositioning and agriculture industries focused on developing a sustainable tomorrow.

Topcon is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, genetic information, or other legally protected status.

To learn more about Topcon career opportunities go to www.topconcareers.com.

Summary: Leads all regional sales functions for the Ag Business Unit and is responsible for financial results, and the overall productivity and effectiveness of the sales organization. Reporting to the Senior Vice President and General Manager of the Americas, the VP of Sales will develop close working relationships with internal and external stakeholders to ensure the sales organization's efficient operation and success. Responsible for a revenue stream of approximately $68 Million annually and 18 direct/indirect reports.

Essential Duties and Responsibilities:
  • Responsible for delivering the sales results for both OEM and Aftermarket channels in North America.
  • Provides leadership to the sales team and develops and executes sales organization objectives that appropriately reflect the company's business and financial goals.
  • Strategizes, builds and supports the best distribution organization/network for Topcon products, on both OEM and AM channels, both for the existing and future product/services.
  • Strategizes, builds and supports the best sales organizations for all Topcon products, for dealers, OEM customers and end users.
  • Analyzes market conditions and new business opportunities.
  • Business planning and the definition of strategies and tactics and corresponding revisions/redefinitions
  • Ensures the optimization of distribution development and support strategies.
  • Responsible for assigning sales budgets, compensation plans, and ensuring the company's financial objectives are optimally allocated to all sales channels and resources through the budgeting program.
  • Designs, implements, and manages sales forecasting, planning, and budgeting processes.
  • Establishes high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approaches used by the sales organization.
  • Accountable for the timely assignment of all sales organization objectives.
  • Partners with executive team leadership to identify opportunities for sales process improvement.
  • Works closely with sales managers and sales teams to define the optimal performance measurements and performance management programs required to ensure sales organization success.
  • Aligns reporting, training, and incentive programs with these performance management priorities.
  • Ensures sales reports and other internal intelligence is provided to the wider sales organization and develops new reporting tools as needed.
  • Coordinates with company leadership and other stakeholders to lead efficient and accurate sales force reporting initiatives.
  • Works closely with sales leadership and Human Resources, establishes a sales force training plan focused on developing and reinforcing critical sales competencies. Makes recommendations for changing sales roles, regional coverage models, or team configurations in order to maximize sales productivity.
  • Prioritizes training objectives for selling, sales management, and sales support roles.
  • Working with Human Resources and senior sales leadership, designs sales incentive compensation programs that provide market-competitive pay, reinforce sales organization strategy, and align with business and sales organization objectives.

Requirements and Skills:
  • Proven experience as business manager or relevant role in Precision Ag Technology market.
  • Proven knowledge in the sale of technical products and/or software.
  • Proven knowledge in setting up and support various business models.
  • BS degree or equivalent required and a graduate degree in business is preferred.
  • Experience> 10 years in sales management/leadership.
  • Management experience within an international organization preferred.
  • Organization design and development experience - including employee engagement.
  • Excellent knowledge of MS Office, CRM, ERP, and information systems.
  • Strategic planning and analytical skills.
  • Ability to travel 50-60%


Topcon is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.