Marketing Specialist
May 8, 2023
Topcon Positioning Group is headquartered in Livermore, California, USA (topconpositioning.com). We design, manufacture and distribute productivity tools for developing a brighter future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to construction, geopositioning and agriculture industries focused on developing a sustainable tomorrow.
Learn more about working with us at topconcareers.com
Topcon Solutions serves the AEC industry as the retail division to Topcon Positioning Systems, and an Autodesk Platinum Partner. The technology offerings, workflows, and productivity solutions between these two brands are why Topcon Solutions is a leader in the industry. Ourvast product portfolio, technical expertise across brands, and businesssavvyindustry knowledge are unmatched. Supporting our customers with training, technical support, consulting & repair is our specialty.13 locations, covering 20 states.Solutions Is Our Middle Name.
Marketing Specialist serves as Autodesk Channel Marketer on the Topcon Solutions' Autodesk team.
Responsibilities
Qualifications
Company policy requires newly hired employees to be fully vaccinated for COVID-19 as of their start date. Company is an equal opportunity employer, and will provide reasonable accommodation to the unvaccinated in accordance with federal, state, and local law.
Topcon is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Learn more about working with us at topconcareers.com
Topcon Solutions serves the AEC industry as the retail division to Topcon Positioning Systems, and an Autodesk Platinum Partner. The technology offerings, workflows, and productivity solutions between these two brands are why Topcon Solutions is a leader in the industry. Ourvast product portfolio, technical expertise across brands, and businesssavvyindustry knowledge are unmatched. Supporting our customers with training, technical support, consulting & repair is our specialty.13 locations, covering 20 states.Solutions Is Our Middle Name.
Marketing Specialist serves as Autodesk Channel Marketer on the Topcon Solutions' Autodesk team.
Responsibilities
- Develops and executes Topcon Solutions Marketing efforts/campaigns for software sales.
- Answer incoming lead inquiries (phone, email, website, social media) live and assign to Topcon Solutions Software Representatives based on territory & product.
- Coordinates lead generation campaign activities.
- Satisfies Autodesk reporting requirements.
- Plans and executes quarterly Autodesk channel marketing campaigns
- Oversee brand guidelines and compliances in marketing
- Utilize various digital marketing toolsets to develop, execute, track and report Autodesk channel marketing campaigns, including email marketing, organic and paid social media, SEO, display advertising, etc.
- Contribute to CRM database maintenance to improve and ensure target marketing effectiveness
- Coordinates with events specialist on conferences, trade shows, in-person events and more
Qualifications
- BS in Marketing or equivalent required.
- 3-4+ years related experience desired
- General to experienced knowledge of Microsoft office applications
- Experience with Adobe Creative Cloud products required; specifically, design (Illustrator or Photoshop) but exposure to InDesign and Premiere is a plus
- Excellent written & verbal skills; journalism and advertising background is a plus
- Working knowledge of Customer Relationship Management (CRM) software preferred (NetSuite specific bonus points)
- Well versed in Marketing campaigns and concepts.
- AEC related experience desired
Company policy requires newly hired employees to be fully vaccinated for COVID-19 as of their start date. Company is an equal opportunity employer, and will provide reasonable accommodation to the unvaccinated in accordance with federal, state, and local law.
Topcon is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.